What is PREVENT?

The two central strategies for achieving PREVENT’s goals are social media campaigns and the promotion of free technologies that enable consumer and patient detection and verification of the medicines they are receiving using mobile phones, a widely available tool.

The social media strategy is supported by our partners at PopOut (www.popoutweb.com), a creative, digital, agency based in Accra; and the consumer mobile verification strategy is supported by the global, multi-award winning, social enterprise called mPedigree (www.mPedigree.Net), whose goldkeys platform has been deployed by participating pharmaceutical companies, such as:

  • LaGray
  • Dannex
  • Tobinco
  • Danadams
  • Kama and
  • Starwin



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